Summary: The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout (2 of 2)
I revisited the book The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout (1994). Below is a brief summary of the second 11 (the first 11 Laws were listed in a previous post). Law 12 (The Law of Line Extension) There’s and irresistible pressure to extend the equity of a brand. One …